What are UTM parameters and how to use them (efficiently)?

What Are UTM Parameters?

Why Use UTM Parameters

  • Monitor where your traffic is coming from
  • Recognize best-performing channels
  • Measure the effectiveness of marketing campaigns
  • Identify the backlinks driving the most conversions and traffic
  • Design prospective campaigns to focus more on top-performing channels and links

Types of UTM Parameters

1. utm_source

  • A newsletter, utm_source=newsletter
  • A social ad on Facebook, utm_source=facebook
  • An email signature, utm_source=email-signature

2. utm_medium

  • A social post on Twitter or Facebook, utm_medium=social
  • An email, utm_medium=email
  • A banner ad, utm_medium=paidsearch

3. utm_campaign

4. utm_content

5. utm_term

Conclusion

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PoeticMetric

PoeticMetric

Privacy-first, regulation-compliant, blazingly fast analytics tool. https://www.poeticmetric.com

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